Keter Avinu dress shirts are made to not need dry-cleaning. Simply put it in the wash, (do not put in dryer), and hang to dry

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We only make the world’s best gentleman’s dress shirt, with attention to detail, always taking quality into consideration and comfort for a great performance, wrinkle free shirt required for today’s man.

Keter Avinu is a true-luxury lifestyle brand, aimed at a rapidly developing class of the working class leaders, pioneers, and mavericks who have mastered their craft. Keter Avinu, brings true luxury to a market that has long been ignored.

An individual’s decision to wear Keter Avinu is a direct reflection of their unyielding commitment to excellence. Likewise, the design and very purpose of our brand is to reflect those same ideals to our clientele. Our brand provides lifestyle & luxury through excellence in style, cut, fabric – while providing value per article of clothing. Meticulous detail, superior craftsmanship and discretion through European design – is the basis of Keter Avinu.

All of Keter Avinu’s clothing entails the finest fabrics, all masterfully hemmed with fashion-forward design that exudes luxury and the Keter Avinu philosophy.

“Imagine a shirt that never* needs to be dry-cleaned – just to be washed with your regular clothes. Then hang dry it afterwards (no dryer cycle necessary). Keter Avinu gentleman’s shirts are pure cotton, non-wrinkle, and is different from all other brands. See the difference! * connotes at least 30 washes of wrinkle-free”


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